Now showing 1 - 14 of 14
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Fabaceae as an alternative source of protein in the production of compound feeds in the opinion of poultry producers and pig producers

2022, Śmiglak-Krajewska, Magdalena

This article aims to assess the feasibility of using native legumes as alternative sources of protein in compound feeds by poultry producers and pig producers. Data to achieve this objective came from a direct survey conducted in 2018, with twenty-three poultry and pig producers. Measures of descriptive statistics were used in the calculations. The collected information was analyzed and then described using descriptive statistical methods. The research used statistical data collected in the databases of the Central Statistical Office and the databases of the Institute of Agricultural and Food Economics. The obtained results were illustrated using graphical methods of data presentation. The study reveals that the main obstacles to the use of native legumes in animal nutrition, in the opinion of pig producers and poultry producers, include the share of anti-nutrients, problems with digestibility of legumes, low protein content in seeds, problems with production technology and the higher cost of compound feeds.

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Commodity Derivatives in Price Risk Management in Indian Agriculture – as Perceived by Farmers

2024, Rani, Anshu, Śmiglak-Krajewska, Magdalena

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Atrakcyjność i preferowanie wybranych form turystyki na obszarach wiejskich Polski Wschodniej – w badaniu opinii i wyborów turystów

2022, Wojciechowska-Solis, Julia, Śmiglak-Krajewska, Magdalena, Kalinowski, Sławomir

Turystyka wiejska może stanowić jedną z form turystyki alternatywnej, a wypoczynek „bliżej natury” przysporzyć najwięcej korzyści miejscowej ludności i przedsiębiorcom turystycznym. Celem niniejszego artykułu była ocena atrakcyjności wybranych elementów turystyki na obszarach wiejskich Polski Wschodniej. W realizacji postawionego celu posłużono się wynikami badań ankietowych przeprowadzonych od czerwca do września 2020 r. wśród 570 respondentów. Ze względu na ograniczenia epidemiologiczne obowiązujące w okresie realizacji badania ankieta była przeprowadzona za pomocą narzędzi teleinformatycznych, część kwestionariuszy została zaś uzyskana metodą wywiadu bezpośredniego. Najczęściej wybieraną przez respondentów formą uprawianej turystyki na terenach wiejskich okazała się agroturystyka oraz turystyka emocji polegająca na odwiedzaniu wiosek tematycznych, natomiast najrzadziej turystyka kulinarna. Ankietowani najbardziej cenili możliwość kontaktu ze zwierzętami, bliski kontakt z przyrodą, ciszę i spokój, aktywny wypoczynek oraz poznanie kultury lokalnej. Wśród elementów atrakcyjności turystycznej badanego obszaru respondenci najwyżej ocenili walory przyrodnicze, bazę gastronomiczną Polski Wschodniej, a także walory kulturowe.

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Rozwój rynku żywności ekologicznej a zachowania konsumentów

2024, Smoluk-Sikorska, Joanna Katarzyna, Wojciechowska-Solis, Julia, Śmiglak-Krajewska, Magdalena, Malinowski, Mariusz

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Factors influencing the purchasing of organic food by Slovak consumers: Quality or promotion?

2025, Jarossová, Malgorzata, Krnáčová, Paulina, Wojciechowska Solis, Julia, Benda Prokeinová, Renáta, Smoluk-Sikorska, Joanna Katarzyna, Śmiglak-Krajewska, Magdalena, Malinowski, Mariusz, Rojík, Stanislav

This study explores the purchasing behaviour of Slovak consumers regarding organic food. Using data collected by CAWI from 318 respondents, the research aims to examine the relationship between the socio-economic characteristics of Slovak consumers and their purchasing behaviour, with particular attention to the factors influencing their decision to buy organic food. Based on the chi-square test of independence, results show that the purchase of organic food depends on consumers' income and education levels. Organic food consumption is primarily driven by factors related to high quality, nutritional content, sensory attributes of organic food and healthy lifestyle, rather than by external social trends such as celebrity endorsement, curiosity, fashion, and trendiness, which are considered the least important. Additionally, the purchase of organic food is most frequently initiated for personal use and general household consumption, while purchases for children or individuals with allergies are less common. Using hierarchical cluster analysis, the study identifies three clusters of conumers who make decisions about purchasing organic food based on the same factors: (1) fashion and celebrities, (2) high quality, sensory quality, nutrient content, healthy lifestyle and traditional production methods, (3) fair trade, locally produced, family, curiosity, environmental impact, absence of GMOs and additives and controlled production process). The first cluster was the smallest. These were marginalized, niche factors. The second cluster consisted of respondents for whom the quality of the product, its features, as well as health and traditional production methods were important. The third cluster of respondents included people for whom social, environmental, and safety factors were important. These findings provide valuable insights for segmenting the organic food market and for developing product labelling policies and marketing communication strategies.

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Behavioral aspects of investment decisions on farms

2023, Śmiglak-Krajewska, Magdalena

The main purpose of this paper is to identify the behavioral factors that impact the investment decisions made by farm managers. A survey carried out in 2023 with 152farms located in Greater Poland was the source of empirical materials. The study suggests that overconfidence and over-optimism are not widespread in the group surveyed. In assessing their own knowledge of investment topics, 74% of farmers claimed to be equally competent as other agricultural producers. When preparing the implementation of an investment, most respondents (47%) foresee a neutral scenario of how the situation could development, 20% for an optimistic scenario and only13% pick a pessimistic one. Nearly25% of interviewees admitted to rely on the brand’s reputation when choosing a fixed asset (the availability heuristic). The vast majority of farmers surveyed (65%) replied that investing their own funds requires a more in-depth analysis. This corroborates the conclusions made by Richard Thaler and Eric Johnson who discovered that people are less willing to risk their own hard-earned money.

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Barriers to the Consumption of Organic Food in Visegrad Group Countries

2024, Smoluk-Sikorska, Joanna Katarzyna, Śmiglak-Krajewska, Magdalena, Malinowski, Mariusz, Wojciechowska-Solis, Julia, Kis, Gyöngyi, Krnáčová, Paulína, Jarossová, Malgorzata, Zámková, Martina, Rojík, Stanislav

The consumption of organic food fits into the sustainable development goals and constitutes a justification for the further development of organic farming. The research aimed to identify the most important limitations to the growth of organic food consumption in the Visegrad Group countries and to indicate the differences and similarities in their perception. Therefore, at the turn of 2024, a survey was conducted among consumers in each of the countries of the Visegrad Group on a population of 600 people using an identical survey questionnaire. The research shows that in all four countries, the most important barrier to the growth of organic food is its high price, which is of great importance to Slovak consumers. The low availability and narrow offer, as well as insufficient information on organic food, were also important for consumers. On average, over 80% of the surveyed consumers rate the price level of organic food as high – the highest percentage was observed in Slovakia and the lowest in Czechia. Also, approximately 80% of the surveyed can accept a price up to 20% higher than conventional food. In the opinion of the respondents, the most important factors that would increase organic food consumption include lowering its prices, increasing income, and expanding the offer and availability.

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Rynek finansowy w rolniczej działalności gospodarczej

2025, Jerzak, Michał, Śmiglak-Krajewska, Magdalena

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Factors Determining Buying Behavior on the Organic Food Market in the Visegrad Group Countries—Using Canonical Correlation Analysis

2025, Wojciechowska-Solis, Julia, Śmiglak-Krajewska, Magdalena, Smoluk-Sikorska, Joanna Katarzyna, Malinowski, Mariusz, Krnáčová, Paulína, Jarossová, Malgorzata Agnieszka, Kis, Gyöngyi Györéné

Consumers are increasingly seeking ecological, organic, minimally processed food from certified organic farms. Consumer purchasing decisions in the organic food market are determined by various factors. The main objective of the article is to identify the range and direction of multidimensional relationships between the frequency of purchasing organic food and the factors that determine purchasing decisions. For this purpose, a canonical analysis was performed. Statistical data were obtained from survey research conducted in Poland, Czechia, Slovakia, and Hungary (600 questionnaires filled in each country) from December 2023 to March 2024. Research shows that the key factor that influences purchasing decisions with respect to organic food is its high quality. In countries such as Poland, Czechia, and Slovakia, this feature received the highest percentage of indications as very important, 53%, 44%, and 54%, respectively. In the second place, respondents indicated production without agricultural chemicals and food additives (in Hungary, this factor was considered the most important, with a percentage of indications at the level of 77%). In all the countries of the Visegrad Group, the influence of famous people, celebrities, and bloggers seems to be the least important—40.7% of respondents in Slovakia considered them completely unimportant, and as many as 73% in Hungary. Fashion was similarly rated low. In the case of this factor, the percentage of indications as unimportant ranged from 31% (Slovakia) to 76% (Hungary).

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Being a product consumer during the COVID-19 pandemic: profile of the Polish consumer in the organic dairy market

2023, Wojciechowska-Solis, Julia, Śmiglak-Krajewska, Magdalena

PurposeThe purpose of this paper was to determine the profile of dairy product consumers in the organic market.Design/methodology/approachThe study was based on a survey questionnaire developed by the author and administered to a total of 1,108 respondents. The statistical analysis (including descriptive statistics, the analysis of the discriminative function and the Chi2 test was performed with the use of Statistica 13.1 PL. The respondents’ gender was the factor behind the differences in how they behaved.FindingsThe consumers indicated the channels they rely upon to find information on organic dairy products; in addition to trusting the opinions of their family members and experts, they also use web platforms. Further, they specified their preferred locations for buying favorite products during the pandemic: specialized organic food shops, large distribution chains and online stores.Practical implicationsThese outcomes will help in identifying target consumer segments and information channels for specific information and advertising messages. They also form an important resource for developing some potential strategies which the supply chain stakeholders could implement to promote organic consumption of dairy products.Originality/valueThis study identifies consumers’ preferred dairy products; motives for purchasing organic dairy products; barriers that consumers believe exist in the market; sources of knowledge about products purchased by consumers; and consumers’ preferred channels for purchasing organic dairy products. To the best of the author’s knowledge, this is the first study of dairy product consumers in the organic market in Poland.

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Prices of Organic Food—The Gap between Willingness to Pay and Price Premiums in the Organic Food Market in Poland

2024, Smoluk-Sikorska, Joanna Katarzyna, Śmiglak-Krajewska, Magdalena, Rojík, Stanislav, Fulnečková, Pavlína Rojík

High prices of organic food are the main obstacle to the growth of the demand for organic food. This study’s main objective was to quantify the size of the gap between consumers’ willingness to pay more for organic food and the actual price premiums for organic food in Poland. Therefore, a two-step research study was undertaken. In order to identify barriers to the growth of organic food consumption and the perception of organic food prices, a survey based on an online questionnaire of 516 respondents was conducted. To determine price premiums of organic food, prices of organic and conventional food were quoted in 45 retail outlets offering organic and conventional food located in the Poznań agglomeration between October 2022 and June 2023. This research demonstrated a low acceptance of the high prices of organic food among consumers (only 14% of the investigated consumers were willing to pay more than 40% for organic food). On the other hand, the price premiums ranged between 35% and over 270%. To reduce the divergence, the measures supporting organic market development should be intensified with the simultaneous further involvement of supermarket chains. Along with these activities, the promotion of organic food ought to be carried out, considering that, as this research shows, men have fewer positive perceptions of organic food and, therefore, they should be targeted in the promotion measures.

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Consumer in the organic food market. Example of the Visegrad countrie

2024, Wojciechowska-Solis, Julia, Smoluk-Sikorska, Joanna, Śmiglak-Krajewska, Magdalena, Malinowski, Mariusz, Krnáčová, Paulína, Jarossová, Malgorzata, Györéné Kis, Gyöngyi, Zámková, Martina, Rojík, Stanislav

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Identification of the Quality Gaps in the Services Offered in Accommodation Facilities in Rural Areas: The Case of the Lublin Region

2022, Wojciechowska-Solis, Julia, Śmiglak-Krajewska, Magdalena, Viti, Domenico

The quality of services offered in accommodation facilities is one of the factors determining the development of this business activity. Therefore, it is necessary to constantly examine the level of customer satisfaction, their expectations and needs. The systematic collection and analysis of the opinions of tourists make it possible to learn about their changing expectations and allows the service providers to adapt to them. The purpose of the research that constituted the basis of this article was to identify the quality gaps in the services provided in the accommodation facilities in rural areas of the region of Lublin. The Servqual method was used in the study, thanks to which it was possible to assess the quality criteria and the validity of the provided service. A total of 699 respondents took part in the research. According to the study, the reliability and timeliness of the service, the adherence to the terms and conditions of the service, as well as the willingness to solve customers’ problems, were of the greatest importance for the clients, while the completeness and reliability of the advertising materials turned out to be the least important. With the obtained results, it can be concluded that the expectations of the customers in the accommodation facilities in rural areas exceed the actual state of the offered services. The areas that need to be improved, such as reliability and empathy, were identified.

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Educational campaigns as a tool to support conscious consumer purchases to minimize food waste: an investigation among a selected social group in Poland

2025, Wojciechowska-Solis, Julia, Śmiglak-Krajewska, Magdalena, Jarossová, Malgorzata Agnieszka