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Oczekiwania konsumentów względem oferty agroturystycznej
Agritourism is a subject of growing interest among consumers, therefore, the key to the success of agritourism activities is to know the expectations and preferences of customers. The purpose of the study was to present the expectations of consumers of agritourism services, including the factors and elements of choosing this form of recreation, and what additional services and attractions would be most desirable. The empirical material was collected through desk research and a diagnostic survey using the CAWI technique. The surveys were conducted in March 2023 and the research sample consisted of 200 people. They showed that among the most important reasons for choosing an agritourism farm as a place to relax were the opportunity to spend more time with the family, the attractive price of services, and the possibility of taking advantage of the food offered by the host. On the other hand, respondents indicated a desire to rest in a peaceful environment and direct contact with nature as the main elements for choosing agritourism farms. In addition, the survey showed that the attractive price of the agritourism offer is a significant factor in encouraging people to take advantage of their stay on agritourism farms.
Socio-Economic Factors Influencing Agritourism Farm Stays and Their Safety during the COVID-19 Pandemic: Evidence from Poland
The article presents reasons for the choices and opinions of tourists regarding rest and its safety in agritourism farms in Poland during the COVID-19 pandemic in 2020. We used the diagnostic survey method. We distributed the questionnaire via the Internet on Facebook in thematic groups related to tourism. Facebook respondents were also asked to provide a link to the questionnaire to their tourism-active friends (snowball sampling). We conducted the survey in January 2021. Research has shown that well-educated and well-off residents of cities most often chose agritourism. The main reason for the choice is the possibility of rest in peace and quiet, natural values, and an attractive price. Notably, during the pandemic, an important reason for choosing agritourism was to convince tourists that the risk of coronavirus infection was relatively low. This is also evidenced by the fact that most of them visited an agritourism farm for the first time during the pandemic. The attractiveness of staying on an agritourism farm was assessed highly (almost all respondents expressed their willingness to take advantage of this form of leisure again). This is due to the high evaluation of the quality of services provided, the offer’s attractiveness, and price competitiveness.