Exploring the determinants of choosing an academic destination under a short-term mobility: a cross-cultural comparison of Poland and Portugal
Type
Journal article
Language
English
Date issued
2022
Author
Faculty
Wydział Ekonomiczny
PBN discipline
economics and finance
Journal
Journal of Marketing for Higher Education
ISSN
0884-1241
Volume
32
Number
1
Pages from-to
138-158
Abstract (EN)
The present study attempts to propose a model integrating different factors that influence the decision-making process of choosing foreign academic destinations for short-term mobility. The theoretical model will be supported by empirical research carried out using a questionnaire administered to students who participated in an exchange programme in Poland (N = 135) and in Portugal (N = 137). This paper contributes to literature by empirically investigating the pull factors affecting the international students’ decision-making process in three dimensions: the country, the city and the university. The findings have implications not only for universities but, for that matter, for local and national governments.
License
Closed Access