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Evolution of motivation in co‐creation: Recruit, retain and complete in a project on new food product co‐creation
The study explores the motivation of consumers to join and participate in new product co‐creation, distinguishing between recruitment before, retainment during and finalizing of a co‐creation project. The research is based on follow‐up interviews with participants in a project covering the initial stages of new food product development (i.e., idea generation, idea screening and concept development) involving older consumers and carried out in a physical environment. Different motivation factors were deemed important by consumers before, during and at the closure of the project. Consumers joined the project motivated by curiosity and desire to meet new people. While performing the creative tasks, they continued the engagement due to the positive anticipation and enjoyment of new activities, as well as positive feedback loops. At the closure of the project, the usefulness of outcomes and the received recognition became important and strengthened the perceived creative self‐efficacy of participants. The findings offer useful recommendations for organizers of co‐creation, enabling the recruitment and retainment of consumers who could successfully deliver creative outputs and complete the project. The study offers novel insights relevant to participatory innovations looking at the temporal dimension of motivation to co‐create and highlights the dynamic changes in salience of the motivation factors.
Assessment of the usage of VAT tax as a sustainable and environmentally friendly food policy tool: evidence from Poland
The purpose is to assess the usability of a sustainable and environmentally friendly food policy tool in Poland in 2022. First, the systematic literature review of regulatory and market-based tools was carried out. Second, interviews with food consumers registered in the municipality of Poznań were conducted. Third, the assessment of the usage of a «higher» VAT tax rate on junk food using one-way ANOVA analysis was examined. In the theoretical part, methods of analysis, synthesis, comparison and graphical transposition of data were used. In the practical part, quantitative methods like the CAWI questionnaire and ANOVA analysis, along with qualitative methods like IDI interviews and case studies, were used. The study shows that the majority of the respondents who do everyday shopping and make decisions on preparation and consumption of food at home are women. Females were characterised by statistically significant social acceptance of a «higher» VAT tax rate.
Green Public Procurement as a Tool for Sustainable and Secure Food Policy: Evidence from Poland
This research article aims to investigate green public procurement as a tool for sustainable and secure food policy on the example of Poland. The practical objective of the study is to present the application of an analyzed wide range policy tool supporting sustainable food consumption in Poland. First, the systematic literature review of regulatory and market-based tools with an overview on policy rationale was carried out. Second, to assess consumers’ preferences on green public procurement, the exploratory survey with CAWI method in period from 1.01 to 31.03.2022 was conducted. Third, to quantify the survey results, one-way ANOVA analysis was applied. Fourth, to deepen only statistically significant dependencies between customers and green public procurement, Cluster Analysis was used. There are plenty interesting and applicative findings from the study. In a short time-horizon, the results show that there is a growing interest in market-based instruments on the food market expressed by consumers. Moreover, the consumers favor those that are less coercive and do not directly affect their freedom of food choice. The study found a high degree of match between green public procurement and established consumer clusters, which can be applied by state authorities in a long-time horizon.
Uwarunkowania reformy struktury organów kontroli żywności - Potrzeba wprowadzenia zmian systemowych w Polsce
The Role of Higher Education in Creating Socially Responsible Innovations: A Case Study of the EIT Food RIS Consumer Engagement Labs Project
AbstractThe chapter discusses the concept of socially responsible innovations and links it to the third mission of universities, understood in terms of social engagement of the higher education institutions. It presents the case study of the EIT Food RIS Consumer Engagement Labs project (funded by the European Institute of Innovation and Technology, EIT, in the framework of Regional Innovation Scheme, RIS). The project has been rolled out to 14 European countries. It serves as a successful example of universities orchestrating the process of co-creation of new products, which involves consumers and producers. The process aimed to address societal challenges and serve the needs of a vulnerable group of senior citizens by developing new food products, proposed by the elderly consumers and matching their specific needs and requirements. It looks at the project experiences through the lenses of inclusion and responsiveness, which allow the universities to combine social responsibility with commercially attractive innovations. Universities involved in the project were playing the role of “interpreters”, linking companies and consumers, facilitating the creative activities and ensuring the methodological and ethical soundness of the co-creation processes.
Sustainable food policy tools: a deposit for PET bottles and a charge for wasted food – a study in Poland
Celem artykułu jest ocena społecznej akceptacji dwóch narzędzi polityki żywnościowej, tj.: opłaty za politereftalan etylenu (PET) oraz kaucji za marnowaną żywność przez konsumentów. W pierwszej kolejności przeprowadzono systematyczny przegląd literatury z zakresu narzędzi regulacyjnych i rynkowych. Następnie, wykonano badanie ilościowe wśród konsumentów żywności zamieszkałych w Powiacie poznańskim w 2022 roku. W celu pogłębienia analizy, badanie ilościowe zostało uzupełnione wywiadami z ekspertami. Analiza uzyskanych danych ilościowych pokazała, że kobiety charakteryzują się statystycznie istotnie większą akceptacją dla obu instrumentów w porównaniu do mężczyzn. Akceptacja dla kaucji za butelki PET jest najwyższa wśród młodszych respondentów i osób z wyższym wykształceniem. Z kolei, najwyższą akceptację dla wprowadzenia opłaty za marnowaną żywność zgłosiły osoby najstarsze i mieszkańcy obszarów wiejskich. Eksperci wskazali na korzyści, jak i zagrożenia związane z wdrożeniem analizowanych instrumentów, podkreślając konieczność dostosowania strategii edukacyjnych i regulacyjnych do zróżnicowanych grup demograficznych i społeczno-ekonomicznych.