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Consumer Attitudes and Purchase Intentions for Antibiotic-Free Pork in Poland: An Empirical Study

cris.virtual.author-orcid0000-0002-9245-0548
cris.virtual.author-orcid0000-0001-6653-2745
cris.virtualsource.author-orcid3190f18d-dbd7-4445-aef4-157c5078d81b
cris.virtualsource.author-orcid7c45a040-8c54-45e5-8233-e32efdedea8e
dc.abstract.enPurpose: The purpose of this paper is to present the research findings on consumer preferences for purchasing pork labelled “raised without antibiotics.” Therefore, a study was conducted in order to: (1) investigate the way consumers view pork labelled “raised without antibiotics,” (2) explore the differences in socio-demographic factors which affect the way it is perceived, (3) determine the consumers’ willingness to purchase pork labelled “raised without antibiotics” and the factors affecting their purchasing decisions, (4) make an attempt to determine the profile of consumers who prefer pork labelled “raised without antibiotics.” Design/Methodology/Approach: The factual material covered by the study was collected through a survey questionnaire administered to a sample of 1177 Polish residents. The analysis included the consumers’ socio-demographic characteristics and preference for pork labelled “raised without antibiotics.” The study relied on the classification tree method, including the CHAID modeling technique. Findings: The study found that the consumer group who prefer meat labelled “raised without antibiotics” consists of women and people aged over 45. More than three-quarters of consumers would willingly buy it despite realizing that it costs more than available unlabelled pork products. Also, the respondents are inclined to pay more for pork raised without antibiotics, as more than half of them would accept a 10% to 20% surcharge over products not labelled this way. Practical implications: Faced with a growing number of health risks, including the presence of antibiotic residues in pork, both its consumers and its producers look for solutions to adequately address these issues. This includes producing pork in a non-antibiotic approach, on the one hand, and selling pork labelled “raised without antibiotics,” on the other. For many increasingly informed consumers, the above is an important driver of their purchasing preferences for pork. Originality/value: The results of research presented in this paper come to bridge a cognitive gap in understanding what drives the Polish population’s preferences for buying and consuming pork labelled “raised without antibiotics.” They also emphasize the importance of sustainable pork production, especially including the no-antibiotic farming systems used in making food safer and more health-beneficial.
dc.affiliationWydział Ekonomiczny
dc.affiliation.instituteKatedra Prawa i Organizacji Przedsiębiorstw w Agrobiznesie
dc.contributor.authorKozera-Kowalska, Magdalena
dc.contributor.authorUglis, Jarosław
dc.date.access2024-11-27
dc.date.accessioned2024-11-27T08:11:55Z
dc.date.available2024-11-27T08:11:55Z
dc.date.issued2024
dc.description.accesstimeat_publication
dc.description.bibliographyil., bibliogr.
dc.description.financeother
dc.description.financecost6700,00
dc.description.number4
dc.description.points100
dc.description.versionfinal_published
dc.description.volume27
dc.identifier.doi10.35808/ersj/3518
dc.identifier.issn1108-2976
dc.identifier.urihttps://sciencerep.up.poznan.pl/handle/item/2094
dc.identifier.weblinkhttps://ersj.eu/journal/3518
dc.languageen
dc.pbn.affiliationeconomics and finance
dc.relation.ispartofEuropean Research Studies Journal
dc.relation.pages295-311
dc.rightsCC-BY
dc.sciencecloudsend
dc.share.typeOPEN_JOURNAL
dc.subject.enpork market
dc.subject.en“raised without antibiotics”
dc.subject.enRWA
dc.subject.enpork raised without antibiotics
dc.subject.enPRWA
dc.subject.enconsumer perceptions
dc.subject.ensustainable pork production
dc.titleConsumer Attitudes and Purchase Intentions for Antibiotic-Free Pork in Poland: An Empirical Study
dc.typeJournalArticle
dspace.entity.typePublication
oaire.citation.issueIssue 4
oaire.citation.volumeXXVIΙ