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Factors Determining Buying Behavior on the Organic Food Market in the Visegrad Group Countries—Using Canonical Correlation Analysis

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cris.virtual.author-orcid0000-0001-9599-0497
cris.virtual.author-orcid0000-0002-9602-6672
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cris.virtualsource.author-orcid4a9fa574-2eb8-4715-bc7e-785cbef28b07
cris.virtualsource.author-orcidff29f07c-a853-42c8-8cf5-c9481d2b0cd5
cris.virtualsource.author-orcidbcd56208-5f79-4cf2-a817-e65003622f49
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dc.abstract.enConsumers are increasingly seeking ecological, organic, minimally processed food from certified organic farms. Consumer purchasing decisions in the organic food market are determined by various factors. The main objective of the article is to identify the range and direction of multidimensional relationships between the frequency of purchasing organic food and the factors that determine purchasing decisions. For this purpose, a canonical analysis was performed. Statistical data were obtained from survey research conducted in Poland, Czechia, Slovakia, and Hungary (600 questionnaires filled in each country) from December 2023 to March 2024. Research shows that the key factor that influences purchasing decisions with respect to organic food is its high quality. In countries such as Poland, Czechia, and Slovakia, this feature received the highest percentage of indications as very important, 53%, 44%, and 54%, respectively. In the second place, respondents indicated production without agricultural chemicals and food additives (in Hungary, this factor was considered the most important, with a percentage of indications at the level of 77%). In all the countries of the Visegrad Group, the influence of famous people, celebrities, and bloggers seems to be the least important—40.7% of respondents in Slovakia considered them completely unimportant, and as many as 73% in Hungary. Fashion was similarly rated low. In the case of this factor, the percentage of indications as unimportant ranged from 31% (Slovakia) to 76% (Hungary).
dc.affiliationWydział Ekonomiczny
dc.affiliation.instituteKatedra Ekonomii
dc.affiliation.instituteKatedra Finansów i Rachunkowości
dc.contributor.authorWojciechowska-Solis, Julia
dc.contributor.authorŚmiglak-Krajewska, Magdalena
dc.contributor.authorSmoluk-Sikorska, Joanna Katarzyna
dc.contributor.authorMalinowski, Mariusz
dc.contributor.authorKrnáčová, Paulína
dc.contributor.authorJarossová, Malgorzata Agnieszka
dc.contributor.authorKis, Gyöngyi Györéné
dc.date.access2025-02-19
dc.date.accessioned2025-02-19T08:58:42Z
dc.date.available2025-02-19T08:58:42Z
dc.date.copyright2025-01-16
dc.date.issued2025
dc.description.abstract<jats:p>Consumers are increasingly seeking ecological, organic, minimally processed food from certified organic farms. Consumer purchasing decisions in the organic food market are determined by various factors. The main objective of the article is to identify the range and direction of multidimensional relationships between the frequency of purchasing organic food and the factors that determine purchasing decisions. For this purpose, a canonical analysis was performed. Statistical data were obtained from survey research conducted in Poland, Czechia, Slovakia, and Hungary (600 questionnaires filled in each country) from December 2023 to March 2024. Research shows that the key factor that influences purchasing decisions with respect to organic food is its high quality. In countries such as Poland, Czechia, and Slovakia, this feature received the highest percentage of indications as very important, 53%, 44%, and 54%, respectively. In the second place, respondents indicated production without agricultural chemicals and food additives (in Hungary, this factor was considered the most important, with a percentage of indications at the level of 77%). In all the countries of the Visegrad Group, the influence of famous people, celebrities, and bloggers seems to be the least important—40.7% of respondents in Slovakia considered them completely unimportant, and as many as 73% in Hungary. Fashion was similarly rated low. In the case of this factor, the percentage of indications as unimportant ranged from 31% (Slovakia) to 76% (Hungary).</jats:p>
dc.description.accesstimeat_publication
dc.description.bibliographyil., bibliogr.
dc.description.financeother
dc.description.financecost45,00
dc.description.if3,3
dc.description.number2
dc.description.points100
dc.description.reviewreview
dc.description.versionfinal_published
dc.description.volume17
dc.identifier.doi10.3390/su17020672
dc.identifier.issn2071-1050
dc.identifier.urihttps://sciencerep.up.poznan.pl/handle/item/2496
dc.identifier.weblinkhttps://www.mdpi.com/2071-1050/17/2/672
dc.languageen
dc.pbn.affiliationeconomics and finance
dc.relation.ispartofSustainability
dc.relation.pagesart. 672
dc.rightsCC-BY
dc.sciencecloudsend
dc.share.typeOPEN_JOURNAL
dc.subject.enorganic agriculture
dc.subject.enorganic food
dc.subject.enmotives
dc.subject.enorganic consumption
dc.subject.enEuropean consumers
dc.subject.enorganic markets
dc.titleFactors Determining Buying Behavior on the Organic Food Market in the Visegrad Group Countries—Using Canonical Correlation Analysis
dc.title.volumeSpecial Issue Sustainable Consumer Behaviour and Food Choice
dc.typeJournalArticle
dspace.entity.typePublication
oaire.citation.issue2
oaire.citation.volume17