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Shaping intention to pay attention to health claims

cris.lastimport.scopus2025-10-23T06:55:54Z
cris.virtual.author-orcid#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtual.author-orcid0000-0003-2568-6814
cris.virtual.author-orcid#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.author-orcid#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.author-orcid06e6401f-7379-4579-8464-7eb26b842f03
cris.virtualsource.author-orcid#PLACEHOLDER_PARENT_METADATA_VALUE#
dc.abstract.enHealth claims increase consumer awareness, knowledge, and health consciousness. However, front and back labels, which are widely used for marketing purposes, raise doubts about consumer tendencies towards paying attention to health claims and reasons for their placement. Therefore, the aim of this article is to investigate, using the Theory of Planned Behaviour, the extent to which intention to pay attention to health claims is determined by its predictors. An extended model based on the theory was used to identify factors that shape attitudes towards health claims and the intention to pay attention to them. In order to achieve this, we conducted a study on 552 people, and the data allowed us to verify the statistically proposed theoretical model. The study revealed that while trust is the main factor determining attitude towards health claims, the impact of subjective knowledge is negative. Research is important from the perspective of the theoretical understanding of consumer attitudes but can also be practically used to properly influence consumers in terms of consumption of healthy products.
dc.affiliationWydział Ekonomiczny
dc.affiliation.instituteKatedra Prawa i Organizacji Przedsiębiorstw w Agrobiznesie
dc.contributor.authorAntoniak, Marcin
dc.contributor.authorSzymkowiak, Andrzej
dc.contributor.authorPepliński, Benedykt
dc.date.access2025-07-01
dc.date.accessioned2025-10-09T11:10:21Z
dc.date.available2025-10-09T11:10:21Z
dc.date.copyright2023-02-14
dc.date.issued2023
dc.description.accesstimeat_publication
dc.description.bibliographyil., bibliogr.
dc.description.financepublication_nocost
dc.description.financecost0,00
dc.description.number1
dc.description.points40
dc.description.versionfinal_published
dc.description.volume67
dc.identifier.doi10.17306/J.JARD.2023.01675
dc.identifier.eissn1899-5772
dc.identifier.issn1899-5241
dc.identifier.urihttps://sciencerep.up.poznan.pl/handle/item/5342
dc.identifier.weblinkhttps://www1.up.poznan.pl/jard/index.php/jard/article/view/1675
dc.languageen
dc.relation.ispartofJournal of Agribusiness and Rural Development
dc.relation.pages27-36
dc.rightsCC-BY-NC
dc.sciencecloudnosend
dc.share.typeOPEN_JOURNAL
dc.subject.enfood claims
dc.subject.enhealth consciousness
dc.subject.enconsumer intentions
dc.subject.enhealth education
dc.subject.entheory of planned behaviour
dc.titleShaping intention to pay attention to health claims
dc.typeJournalArticle
dspace.entity.typePublication
oaire.citation.issue1
oaire.citation.volume67